Small Business Owners: Stop Wasting Time Building Facebook and Twitter Followers
Why Texting Is Critical For Your Small Business Marketing
Pin itLook, if you’re a small business owner, or manager, you must start looking at texting for your small business today. Set aside 20 minutes and do a bit of research and figure out how to use texting in your business.
Why?
Because nobody is paying attention to your other marketing efforts!
Seriously.
Consider this, according to one Hubspot article, Facebook posts get natural organic engagement of about 2% to 6.5%... let’s do the math. If you have 10,000 followers on facebook and make a post, between 200 and 650 of your followers will see your post.
Why so few?
Because facebook is becoming overwhelmed with content and they’re filtering what people see.
Think twitter is any better?
Think again. According to an article I found atmarketingland, between 1.3% and 2.6% of your followers actually see a tweet. One resource recommended tweeting several times a day… every day of the week… and you might - might - reach 30% of your followers!
I don’t know about you but we’ve been putting in tons of work growing our facebook and twitter followers. Now, I’m starting to think it’s all wasted work!
Think your email list is any better?
It’s not. Average email open rates are running between 15% and 30%... and if you’ve got a big list (more than 100,000 emails) you’ll see your open rate hover around 10%... if you’re lucky.
Of course Facebook and Twitter will help you reach more of your followers (and new people too) you just have to pay for the privilege. So cough up your credit card and hand it over… That’s how they make money!
There’s got to be a better solution to communicate with prospects… with customers… with your VIPs!
That’s why I love mobile marketing… specifically text message marketing.
Text Message Marketing is Critical For Small Businesses
Did you know it’s estimated 97% of all text messages are read within just a few minutes of being received.
No - that’s not a typo. - 97% of text messages are read.
So, you send out dozens of tweets a day... for an entire week… and you might reach 20% or 30% of your followers. On facebook, you can post to your heart’s content… and your reach won’t be much better.
See why I want you to stop worrying about Facebook and Twitter… and focus on marketing that works?
Sending emails - ok - that’s a little better. Send out two or three emails and you might reach half your list.
Text message marketing is where it’s at.
So, the question is… why aren't you jumping into text message marketing for your small business right now?
I think I know. You don’t know where to start… You don’t know what to look for in a service provider… you’re afraid it’s expensive, or difficult to do.
Nothing could be further from the truth.
Finding a texting service is easy… the start up costs are minimal… and if you plan your marketing strategy the right way, you can do an entire month of marketing in 10 minutes or less.
That’s why you should stop worrying about facebook and twitter followers, and instead spend that time building your text marketing list!
Next time, I’ll address some of the biggest objections small business owners spit out about text message marketing. I’ll share with you some great ways to grow your business, and give you examples of what other business owners are doing!
If you’re thinking about using text messages to promote your small business, we wrote a special report just for you… “The Ultimate Guide to Mobile Marketing”
You can download it free - right here:http://text.betwext.us/ebook-mobile-marketing/
Remember text messaging is a very powerful tool that small businesses must start using. It’s a cost effective way to communicate with your prospects, customers, VIPs, and employees! Give it a try today.
This article originally appeared on the Betwext.com blog: https://www.betwext.com/mobile-marketing/texting-is-critical-small-business-marketing/
